618 Cabinetry: Strategic Market Expansion and Successful Lease Negotiation in Indianapolis

Client Profile
618 Cabinetry, also known as DNA Home Direct, LLC, is a highly successful kitchen cabinet wholesaler based in Chicago, Illinois. Renowned for their quality products and exceptional service, they have established strong relationships with home developers and contractors throughout the Chicagoland area. Eager to capitalize on their success, 618 Cabinetry aimed to expand their footprint into the growing Indianapolis market to reach new customers and drive further growth.

Partnership with Allies Commercial Realty
In their quest to find the ideal warehouse space in Indianapolis, 618 Cabinetry conducted extensive online research for a commercial real estate partner. Impressed by Allies Commercial Realty’s professional website and numerous five-star Google reviews highlighting personalized service and positive outcomes, they reached out via the Allies website. Allies promptly responded, initiating a partnership focused on understanding and fulfilling 618 Cabinetry’s specific needs.

Opportunity and Challenge
The primary opportunity was to secure a suitable warehouse space that would facilitate 618 Cabinetry’s expansion into Indianapolis. The challenges included:

Specific Requirements: The need for approximately 30,000 square feet of space on the north side of Indianapolis, close to contractors and customers.
Facility Features: The warehouse needed several dock doors, a drive-in door, and high-quality LED lighting to support assembly operations in a well-lit environment.
Competitive Market: Navigating a competitive real estate market to find a facility that met all these criteria within the desired timeline and budget.

Analysis
Allies Commercial Realty conducted a thorough market survey to identify properties that matched 618 Cabinetry’s criteria. The survey included detailed information on available spaces, their features, and how they aligned with the client’s needs. By understanding the client’s operational requirements and strategic goals, Allies was able to narrow down potential properties efficiently.

618 Cabinetry - 8260 Zionsville Rd., Indianapolis, IN 46268

Our Success Story

Customized Market Survey: Allies provided 618 Cabinetry with a comprehensive market survey outlining suitable properties. This enabled the client to quickly review and select properties for physical tours.
Property Tours: Allies organized and accompanied 618 Cabinetry on multiple property tours, demonstrating commitment and providing expert insights during the evaluations.
Negotiation Strategy: After identifying two ideal properties, Allies prepared and submitted Letters of Intent (LOIs) to both landlords. By leveraging proposals against each other, Allies negotiated the most favorable terms for 618 Cabinetry.
Favorable Lease Terms: Allies secured a five-year lease with several months of free rent at the onset. They negotiated a highly favorable rental schedule and a turnkey tenant improvement package.
Tenant Improvement Allowance: Allies negotiated approximately $90,000 in tenant improvement dollars (about $3 per square foot). This allowance, funded by the landlord, covered:
- Office Area Upgrades: Enhancements to meet the client’s specifications.
- Warehouse Lighting Adjustments: Relocation of warehouse lights to align with 618 Cabinetry’s racking plan, ensuring optimal operational efficiency.

Results

Ideal Location Secured: 618 Cabinetry acquired a warehouse that met all their criteria, positioning them strategically on the north side of Indianapolis.
Cost Savings: The negotiated tenant improvement allowance and favorable rental terms resulted in significant cost savings.
Operational Efficiency: Customized improvements facilitated a smooth setup of assembly operations in a well-lit, efficient workspace.
Accelerated Market Entry: With the optimal facility secured promptly, 618 Cabinetry could immediately commence operations and expand their business into the Indianapolis market.

Conclusion
Allies Commercial Realty’s proactive approach and personalized service were instrumental in 618 Cabinetry’s successful expansion into Indianapolis. By thoroughly understanding the client’s needs and leveraging market opportunities, Allies secured a warehouse space that not only met but exceeded expectations. The strategic negotiation of lease terms and tenant improvements ensured that 618 Cabinetry could focus on growing their business without unnecessary delays or costs. This partnership exemplifies Allies Commercial Realty’s commitment to delivering tailored real estate solutions that drive business success.

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618 Cabinetry: Strategic Market Expansion and Successful Lease Negotiation in Indianapolis